摘要
当前媒体融合问题应转向对人媒关系的关注。人媒成为共生体,使得媒介不再是简单的中介,而是以中介的主体性来建构和形塑人与媒介、媒介与媒介、人与人之间的交互关系。文章以我国报业媒体融合为例,分析了当前媒介新生态给媒体融合带来的三个方面的变化:媒介即生活昭示了日常媒介消费习惯之变;媒介即对话回归了传播的本来意义;媒介即服务凸显了传媒作为服务的本质属性不能变。
At present, the attention upon the problem of media convergence should be on relationship between human and media. Human and media have become a symbiosis, which makes media no longer a simple intermediary, but constructs and shapes the interactive relationship between people and media, media and media, as well as people and people. This article takes China’s newspaper media convergence as an example, and analyzes the current media new ecology, which has brought about three changes in our understanding of media convergence: media is life shows the change of daily media consumption habits;media is dialogue returns to the original meaning of communication;media is service highlights the intrinsic nature of the media as service.
作者
张顺军
ZHANG Shun-jun(School of Humanities,Hunan University of Science and Technology,Xiangtan 411201,China)
出处
《编辑之友》
CSSCI
北大核心
2020年第1期30-35,共6页
Editorial Friend
基金
湖南省社会科学规划项目“网络时代党报传媒的深度融合与发展研究”（18YBA158）
关键词
媒体融合
媒介消费
传播内涵
传媒内涵
media convergence
media consumption
communication connotation
media connotation
