摘要
作为影响顾客入住体验的重要因素之一,酒店视觉舒适感会通过情绪反应得以映射。本文从情绪视角出发,设计了多个酒店房间模型,采用眼动追踪技术探索了灯光照度、墙壁色调、装修风格等因素如何影响视觉舒适性。实验结果显示:灯光照度、墙壁色调、装修风格都对视觉舒适性产生显著影响,而且灯光照度与墙壁色调、装修风格的交互影响作用显著。
The light intensity of the rooms,the color of the walls and the style of decoration are the key visual dimensions that affect customers’behaviors and mood whose emotional effects are particularly important in the hospitality industry as emotions are a powerful emotional factor in determining customer comfort and satisfaction.Taking an emotion perspective of view,this paper designed 123D hotel room models,used eye tracking technology to explore into how light illumination,wall color and decoration style affect visual comfort.It is found that:the differences of comfort performance of three lighting illumination(bright,normal and dark),and analyzed two tones(cold and warm)and two decoration styles(European and Chinese).The results show that the illumination of the lamps,the color of the walls,and the decoration style as a whole have a significant impact on the visual comfort,and the interaction among them is of great implication.
作者
乐为
耿子文
郭本海
尹洪娟
LE Wei;GENG Ziwen;GUO Benhai;YIN Hongjuan(College of Economics and Management China Jiliang University,Hangzhou 310000,China)
出处
《旅游科学》
CSSCI
北大核心
2019年第6期33-45,共13页
Tourism Science
基金
浙江省高校重大人文社科攻关计划项目“‘浙江制造’区域品牌的体系协同与绩效评价研究”(2018GH005)
关键词
视觉舒适性
影响因素
眼动追踪
情绪
visual comfort
influencing factors
eye tracking
emotion
