摘要
随着移动互联网技术的日益发展,媒体格局也发生了翻天覆地的变化。从传统纸媒的全面铺开,到新媒体的快速发展,再到全媒体的遍地开花,终于迎来了各类媒体融合的新时代媒体格局。在Web3.0+融媒体的大背景下,高校新闻宣传工作也要全方位华丽转型,通过抢占高校舆论阵地、转变思维模式、打破传统体制、重塑话语体系、打造融媒队伍等路径措施,确立以融媒体为中心的新时代宣传阵地,从而打造新时代校园主流媒体。
with the development of mobile Internet technology,the media landscape has undergone earth-shaking changes. From the dominance of traditional "paper media" to the rapid development of "new media" ,and to the comprehensive spread of "all media",a new media pattern of "integrated media" is finally ushered in. Under the background of Web3.0 + "melting media" ,news propaganda work in colleges and universities also needs full transformation. By taking such measures as dominating college public opinion,changing the thinking mode,breaking the traditional system,reshaping the discourse system and constructing the melting media team,a new era propaganda position with melting media as the center will be established so as to create a new era campus mainstream media.
作者
赵多
ZHAO Duo(Propaganda Department of the Party Committee of Southwest University of Science and Technology,Mianyang 621010,Sichuan,China)
出处
《西南科技大学学报（哲学社会科学版）》
2020年第1期89-94,共6页
Journal of Southwest University of Science and Technology:Philosophy and Social Science Edition
