摘要
"淘宝村"是新阶段中国农村电子商务发展的典型产物,相关学术研究尚处于发端与初探阶段,但其研究热度正在快速提升。已有文献散布于不同学科属性的期刊中,研究方法以案例研究和定性论述为主,研究主题集中在"淘宝村"现象的空间分布特征、成因及演化机理、发展模式与转型升级、经济社会效应等方面。未来研究可重点着力于以下方面:一是关注中西部地区和民族地区的"淘宝村",二是评估和比较不同发展模式的影响效应,三是加强对"淘宝村"农户组织化的研究,四是深入研究农户网店的经营行为及绩效,五是拓展"淘宝村"现象的经济社会效应研究。
Taobao village is a typical product of e-commerce development in rural China.Academic research on Taobao village is still in the early stage,but scholars’enthusiasm is growing fast.The existing literature is scattered in journals with different disciplinary properties,meanwhile there are mainly case studies and conceptual researches whose topics include spatial distribution,formation and evolution mechanism,development mode and transformation and upgrading,economic and social effects,etc.Future research could focus on the following aspects:firstly,Taobao villages in central and western regions as well as minority concentrated region;secondly,effect of different development mode and its comparison;thirdly,the organization of smallholders in Taobao village;fourthly,rural e-commerce households’e-shop operation behavior and its performance;finally,the economic and social effects of Taobao village phenomenon.
作者
曾亿武
蔡谨静
郭红东
ZENG Yiwu;CAI Jinjing;GUO Hongdong
出处
《农业经济问题》
CSSCI
北大核心
2020年第3期102-111,共10页
Issues in Agricultural Economy
基金
浙江省哲学社会科学规划课题项目“互联网普及与城乡收入差距:浙江证据”(编号:20NDQN313YB)
国家自然科学基金项目“中国淘宝村形成机理及其‘三农’影响效应研究”(编号:71673244)
杭州市属高校第二轮优秀创新团队扶持计划
杭州市属高校优秀青年博士扶持计划。
关键词
农村电子商务
“淘宝村”
电商农户
文献综述
Rural e-commerce
China’s taobao village
Rural e-commerce household
Literature review
