摘要
近年来,伴随着乡村旅游的蓬勃发展,女性多途径、多角色的积极参与旅游创业活动,成为乡村旅游开发的重要主体。乡村女性参与旅游创业,不仅增加了经济收入,也一定程度提升其社会地位、推动乡村发展。研究针对成都市蒲江县明月村外来女性旅游从业人员创业动机进行了研究,通过明月村外来女性进行旅游创业的现状的实证调研,分析影响女性旅游创业的动机因素,对乡村旅游发展中为女性创业提供更好条件提出建议,以促进明月村乡村旅游发展和女性创业条件的改善。
In recent years,with the booming development of rural tourism,women actively participate in tourism entrepreneurship activities through multiple channels and roles,becoming an important subject of rural tourism development. Rural women's participation in tourism entrepreneurship not only increases economic income,but also improves their social status and promotes rural development to a certain extent. Study foreign women in pujiang country of chengdu bright moon village tourism practitioners are studied,entrepreneurial motivation through the bright moon village of the status of female entrepreneur ship in tourism empirical research,analysis of entrepreneurial motivation factors affect women tourism,for fe male entrepreneurship in rural tourism development put forward the proposal to provide better conditions,so as to promote the moon village rural tourism development and the improvement of conditions of female entre preneurship.
作者
王洋
方云才
赵雨萌
郭洪林
WANG Yang;FANG Yuncai;ZHAO Yumeng;GUO Honglin(College of Tourism,Sichuan Agricultural University Yaan,Sichuan 611830)
出处
《现代农业研究》
2020年第3期78-81,共4页
Modern Agriculture Research
关键词
乡村旅游社区
女性
旅游从业人员
创业动机
rural tourist community
women
tourism practitioner
entrepreneurial motivation
