摘要
旅游工艺品是游客除了游览景点自然风光和风土人情以外的关注焦点。以桂北地区的河池市、柳州市、桂林市以及贺州市下属的贫困村和2018年脱贫摘帽村为研究对象,选取771个游客样本展开数据调研,主要从游客对旅游工艺品的关注程度、购买欲、特征满意度、价格反馈和关注点五个方面进行了数据分析;研究了游客对旅游工艺品的认知现状和需求状况。重在开发整合贫困地区的旅游资源,丰富旅游工艺品市场,刺激游客消费,为贫困地区脱贫事业贡献力量。
Tourist art craft is the focus of tourists besides the natural scenery and local customs of scenic spots.Taking poverty-stricken villages and shake off poverty villages in 2018 of Hechi,Liuzhou,Guilin and Hezhou city in northern Guangxi as research objects,771 tourist samples were selected for data investigation,this paper mainly analyses the data from five aspects:the degree of tourists a ttention to art craft,the desire to purchase,the satisfaction with characteristics,the price feedback and focus points,and studies the current situation of tourists perception and demand for tourist art crafts.Tourism poverty alleviation is focused on the development and integration of tourism resources in poor areas to enrich the tourism art crafts market,stimulate tourist consumption,and contribute to the poverty alleviation.
作者
王建华
曹权玺
WANG Jian-hua;CAO Quan-xi(College of Arts,Guilin University of Technology,Guilin 541006,China)
出处
《长春师范大学学报》
2020年第4期123-128,共6页
Journal of Changchun Normal University
基金
2019年教育部人文社会科学研究一般项目“旅游产业助力精准脱贫下旅游工艺品的创新设计与开发路径研究——以桂北地区为例”(19YJC760105)
2019年国家社会科学基金项目“乡村振兴战略下西南少数民族地区古村落的数字化保护与传承研究”(19XMZ068)。
关键词
旅游扶贫
桂北地区
游客
民族旅游工艺品
poverty alleviation by tourism
Northern Guangxi
tourists
national tourist crafts
