摘要
运用文献资料法等,基于产业经济学相关理论,在分析体育产业与乡村振兴关系的基础上,探究新时代体育产业助推乡村振兴的价值与路径。加快发展体育产业有利于促进乡村振兴,乡村振兴有利于推动体育产业发展,新时代体育产业助推乡村振兴的价值主要体现在提供适宜于农村居民需要的体育产品与服务,培育农村体育消费,发展农村健身休闲产业,补齐农村体育发展短板,加快推进体育助力精准扶贫。助推路径为:激发农村体育市场主体活力,繁荣体育市场;促进农村体育产业与相关产业融合,发展体育经济;增加农村体育有效供给,提升消费需求;强化农村体育产业政策供给,破解发展短板;推动体育与扶贫深度融合,助力体育扶贫稳步实施。
Using the methods of literature review and related theories of industrial economics,based on the analysis of the relationship between sports industry and rural revitalization,this paper explores the value and path of sports industry promoting rural revitalization in the new era.Accelerating the development of sports industry can help promote rural revitalization and rural revitalization can help promote the development of sports industry.In the new era,the development of sports industry will help provide sports products and services suitable for the needs of rural residents,cultivate rural sports consumption,develop rural fitness and leisure industry,improve weak links of rural sports development and promote sports targeted poverty alleviation.The paths of sports industry promoting rural revitalization are as follows:stimulating the vitality of the main body of the rural sports market to prosper the sports market;promoting the integration of the rural sports industry and related industries to develop the sports economy,increasing the effective supply of rural sports to enhance the consumption demand,strengthening the policy supply of rural sports industry to improve weak links of rural sports development,promoting the deep integration of sports and poverty alleviation,implementing sports poverty alleviation steadily.
作者
任波
黄海燕
REN Bo;HUANG Hai-yan(School of Physical Education,Yancheng Teachers University,Yancheng 224002,China;School of Economics and Management,Shanghai University of Sport,Shanghai 200438,China)
出处
《体育文化导刊》
CSSCI
北大核心
2020年第2期82-88,共7页
Sports Culture Guide
基金
教育部人文社会科学研究青年基金项目(19YJC890035)
江苏省社科基金青年项目(19TYC003)。
关键词
体育经济
农村体育
体育产业
乡村振兴
新时代
sports economics
rural sports
sports industry
rural revitalization
new era
