摘要
信号理论对国家形象的形成逻辑有着较为深入的研究,为国家形象的系统化塑造提供了重要启发。信号表达通过影响受众认知塑造国家形象。信号表达包括官方声明、信用验证和受众扩展三个层面,构成了国家形象塑造的三个阶段,即国家形象的定位、国家的外交实践与国家形象的对外传播。习近平总书记对新时代中国的大国形象进行了战略定位,即文明大国形象、东方大国形象、负责任大国形象和社会主义大国形象。对突然爆发的新冠肺炎疫情的有效防控,验证了中国大国形象定位和实践的一致性,但美国等一些国家的政客、媒体、学者对中国存在偏见、误解,借疫情恶意对中国污名化或选择相信这些污名化。为此,中国应加强对外话语体系和话语能力建设,创新对外传播理念、内容、形式和方法,传播好中国声音,讲好中国故事,当下尤其要讲好中国疫情防控故事,不断增强国际舆论话语权,实现大国形象的受众扩展和有效塑造。
Signaling Theory has in-depth research on logic of national image formation,and greatly enlightens systematic shaping of the national image.Signal expression shapes the national image by affecting targeted audience’s perception.The signal expression includes three dimensions:official statement,credit verification and audience expansion.It constitutes three phases of shaping the national image:the national image positioning,national diplomatic practice and the spread of national image internationally.Xi Jin-ping strategically positioned the image of China as a great power in the new era:the image of a civilized great power,the image of an oriental great power,the image of a responsible great power,and the image of a great socialist country.Based on this,the COVID-19 epidemic prevention and control could be taken as an example to verify the consistency of China as a great power image positioning and practice.However,politicians,media,and scholars in the United States and other countries have prejudices and misunderstandings about China and stigmatize China through the epidemic or choose to believe those stigmatization.To this end,China should strengthen the construction of international communication,discourse system and the capacity to establish the discourse.Additionally,China shall design its epidemic prevention and control stories,generate systematic strategies for spreading China’s epidemic prevention and control stories,and better develop means of telling China’s epidemic prevention and control stories.In this way,China could realize the audience expansion and effective shaping of its international image.
作者
肖晞
宋国新
XIAO Xi;SONG Guo-xin
出处
《吉林大学社会科学学报》
CSSCI
北大核心
2020年第3期5-18,235,共15页
Jilin University Journal Social Sciences Edition
基金
吉林大学“新冠肺炎疫情防治相关问题研究”委托项目
教育部哲学社会科学重大课题攻关项目(18JZD058)。
关键词
中国大国形象
新冠肺炎疫情防控
信号表达
官方声明
信用验证
受众扩展
image of China as a great country
the COVID-19 epidemic prevention and control
signal expression
official statement
credit verification
audience expansion
