摘要
国内阅读媒介研究可分为以媒介为中心的研究及以读者为中心的研究两大部分。以媒介为中心的研究比较了新型数字媒介环境及传统纸质媒介环境下社会整体阅读形态的差异,分析了媒介技术环境对社会阅读形态的影响和塑造效应。以读者为中心的研究则围绕读者阅读行为和态度展开,包括读者在多媒介环境下的整体阅读行为和态度,读者对不同媒介的阅读行为和态度,以及影响读者行为和态度的因素。已有研究存在忽视读者主观能动性、阅读媒介分类方式比较笼统、对阅读情境不加区分、缺乏对多媒介和跨媒介阅读行为的研究、微观研究的深度不足等问题。
The present paper sorts out the existing academic research on reading media in China,recognizes the deficiencies of current researches,and proposes some directions for future research.Current research can be divided into two parts:the media-centered research and the reader-centered research.The media-centered study recognized the differences of two reading behavior patterns under different media environment-one is based on digital and information technology,and the other based on traditional printing technology.The media-centered study also investigated the way in which reading behavior patterns of the whole society is influenced by the media technology.The reader-centered research investigated the behavior and attitudes of readers toward reading media in the multi-media environment,including the behavior and attitudes toward all kinds of reading media,the differences of reading behaviors and attitudes toward different kinds of reading media,and the influential factors of those behaviors and attitudes.There are some deficiencies in the existing study,such as the ignorance of readers’ subjective initiative,the ambiguous classification of reading media,the lack of research on multi-media and cross-media reading,and the lack of thorough investigation on readers’ behaviors and attitudes.
作者
黄晓斌
陈俊恬
Huang Xiaobin;Chen Juntian(School of Information Management,Sun Yat-Sen University)
出处
《图书馆杂志》
CSSCI
北大核心
2020年第3期48-57,68,共11页
Library Journal
关键词
阅读媒介
阅读形态
阅读行为和态度
Reading media
Reading pattern
Reading behavior and attitudes
