摘要
目的促进中国房车本土化设计发展,有效提升我国房车用户的满意度。方法以本土用户功能需求为研究对象,以A-KANO模型为用户需求满意度与权重评分分析方法,选取四十二项功能设施为研究样本,量化评估房车各功能设施的需求层次属性,并结合用户体验可用性测试方法以验证调研结果的可行性。结果最终获得房车设计中各功能设施的需求属性分类及优先级排序,构建出面向本土用户的房车功能需求层级塔,并以此提出细分市场下房车功能设施分级配置方案。结论该研究所得出的用户需求层级塔及分级配置方案符合我国房车用户的需求预期,能够有效提升我国房车用户的满意度,为我国本土化房车设计提供参考依据。
The work aims to promote the development of localized design of RV in China and effectively enhance the satisfaction of RV users in China. With the functional requirements of local users as the research object, A-KANO model was used as the analysis method of user’s demand satisfaction and weight score, 42 functional facilities were selected as the research samples to quantitatively evaluate the hierarchical attributes of the requirements of each functional facility of RV, and the feasibility of the research results was verified by the method of user experience usability test. Finally, the demand attribute classification and priority ranking results of each functional facility in RV design were obtained. The hierarchical tower of RV functional requirements for the local users was constructed. Based on this, the graded allocation scheme of RV functional facilities in subdivided market was proposed. The hierarchical tower of user requirements and the graded allocation scheme obtained by this study meet the demand expectation of our country’s RV users, can effectively improve the satisfaction of Chinese RV users, and provide a reference for the design of localized RV in China.
作者
宋明亮
田多
肖含月
虞慧岚
胡平
SONG Ming-liang;TIAN Duo;XIAO Han-yue;YU Hui-lan;HU Ping(Dalian University of Technology,Dalian 116024,China;Shanghai Jiao Tong University,Shanghai 200030,China)
出处
《包装工程》
CAS
北大核心
2020年第10期77-82,共6页
Packaging Engineering
基金
教育部人文社科一般项目(14YJCZH096)
中央高校基本科研项目(DUT18RW121)。
