摘要
乡村旅游作为我国“乡村振兴战略”的重要举措之一,有助于传播乡村文化、促进乡村可持续发展。要引入服务设计思想与方法,发挥其促进服务内容转型、构建系统化服务架构、提供多样化设计,从产品到服务转型的系统整合、深化智慧旅游建设提升服务便捷性、完善服务接触点促进深度体验设计等进行创新,以促进传统乡村旅游升级转型,持续发展我国特色乡村旅游。
As one of the important measures of“Rural Revitalization Strategies”,rural tourism is helpful to spread rural culture and promote the sustainable development of rural areas.Therefore,it is necessary to introduce the idea and method of service design to promote the transformation of service content,build a systematic service framework and provide diversified design.In addition,innovations should be made in the system integration of product to service transformation,the deepening construction of intelligent tourism to improve the service convenience and the improvement of service contact point to promote the in-depth experience design,so as to promote the upgrading and transformation of traditional rural tourism and achieve sustainable development of rural tourism with Chinese characteristics.
作者
张晴
娄明
ZHANG Qing;LOU Ming(Academy of Art and Design,Anhui University of Technology,Ma’anshan 243002,Anhui,China)
出处
《安徽工业大学学报（社会科学版）》
2019年第6期3-6,共4页
Journal of Anhui University of Technology：Social Sciences
基金
2018年安徽省社会科学创新发展研究课题攻关研究项目(2018CX112)
2019年安徽高校人文社科重点项目(SK2019A0065)。
关键词
乡村旅游
服务设计
服务体验
rural tourism
service design
service experience
