摘要
网络媒介的发展重构了社会传播生态。在泛众传播语境下,作为共识性仪式的传统媒介事件让位于作为冲突性实践的网络公共事件,探索新的共识凝聚方式被提上议程。本文认为,网络公共事件的常态化并不代表共识基础的完全丧失,原本由传统媒介事件提供的仪式整合功能可以在公众一致性的话语实践中重新实现。为了实现网络公共事件中的社会认同重构,应当从话语争夺、多方协作、培育"公共理性"等思路出发对公众展开话语引导。
The development of online media has reconstructed the social communication ecology.In the context of ubiquitous communication,traditional media events as consensual rituals give way to online public events as conflicting practices.Hence exploring new ways of consensus building is on the agenda.This article holds that the normalization of online public events does not mean the complete loss of consensus basis.The function of ritual integration originally provided by traditional media events can be regained in the consistent public discourses.In order to reconstruct social identity in online public events,the public should be guided by the idea of discourse competition,multilateral cooperation and cultivation of public rationality.
出处
《传媒观察》
2020年第5期76-81,共6页
Media Observer
