摘要
在各行业推行产品经理管理模式取得明显成效,汽车行业产品同质化严重,产品无创新,同时用户族群差异,用户需求差异较大,汽车行业引入产品经理大势所趋,但目前大多汽车企业处于产品管理模式的初期。鉴于此,文章对汽车产品管理以及产品经理能力模型进行分析,以供参考。
In industry product manager management mode produced significant results,and China's auto industry product homogeneity serious,product innovation,user ethnic differences at the same time,different user demand,the auto industry to introduce the product manager in the trend of The Times,but at present most car is at the early stage of product management mode of enterprise.In view of this,this paper analyzes the automobile product management and product manager capability model for reference.
作者
王娅
邓玉芳
Wang Ya;Deng Yufang(B Vehicle Line Director Dept,GAC Automotive Research&Development Center,Guangdong Guangzhou 511434)
出处
《汽车实用技术》
2020年第11期220-222,共3页
Automobile Applied Technology
关键词
产品管理
汽车产品经理
能力模型
Product manage
Automotive product manger
Ability model
