摘要
品牌化作为实现质量兴农的基本路径之一,对推进农业高质量发展具有重要意义。在西南山地农业高质量发展的过程中,品牌化建设有利于提高农产品的质量、提升农业生产效率、优化农业产业结构以及有利于农民增收从而保障农业绿色发展。本文以贵州省为例,分析了农业品牌化建设水平低对农业高质量发展的不利影响。为此,本文提出可以从提高品牌意识、完善品牌农产品质量标准体系、强化区域品牌建设、延长产业链和提高农产品附加值等方面来加强西南地区农业品牌建设,最终实现推进农业高质量发展的目的。
Branding,as one of the basic ways to achieve quality and promote agriculture,is of great significance to promote the development of high-quality agriculture.In the process of high-quality development of agriculture in the southwestern mountainous areas,brand building is conducive to improving the quality of agricultural products,improving agricultural production efficiency,optimizing the structure of agricultural industry,and increasing farmers'income to ensure the green development of agriculture.At the same time,this article takes Guizhou Province as an example to analyze the adverse effects of low level of agricultural branding on high-quality agricultural development.To this end,this article proposes that we can strengthen the construction of agricultural brands in Southwest China from the aspects of improving brand awareness,improving the quality standard system of branded agricultural products,strengthening regional brand building,extending the industrial chain and increasing the added value of agricultural products,etc.
出处
《价格理论与实践》
北大核心
2020年第1期131-134,共4页
Price:Theory & Practice
基金
贵州省商务部联合基金项目“滇黔桂地区山地绿色农产品品牌塑造与反贫困研究”([2015]SWBZD20号)
贵州省软科学计划项目“贵州绿色发展现状调查研究”(黔科合基础[2016]1530-3号)。
关键词
农产品
品牌化建设
农业高质量发展
品牌管理
agricultural products
branding
High-quality Development of Agriculture
brand management
