摘要
小微企业是我国国民经济的重要组成部分,对整个经济平稳的增长起到了非常重要的作用。因此,推进小微企业信息化建设,有助于帮助他们在开发新客户的同时保持老客户的稳定性,降低营销费用,促进销售稳步提升。基于这个目标,提出了小微企业CRM(客户关系管理)系统的研发原则,给出了研发小微CRM系统的软件平台和工具,以及CRM系统的概要设计和施工要点。
Small and micro enterprises are an integral part of China's national economy and play a very important role in guarantee the stable economic growth.Therefore,promoting the informationization of small and micro enterprises will help them to keep the old customers loyalty while developing new customers,reduce marketing costs and promote the steady improvement of sales.Based on this goal,the author proposes the development principles of CRM(Customer Relationship Management)system for small and micro enterprises in this research,and provides the software platform and tools for developing the CRM system,and the key points of the outline design and construction of CRM system as well.
作者
俞凯兰
YU Kailan(Management School,Nanjing University of Posts and Telecommunications,Nanjing 210023,China)
出处
《软件工程》
2020年第7期46-48,45,共4页
Software Engineering
基金
南京邮电大学2017年实验室工作研究课题"客户关系管理的仿真实训"(2017XSG15).
关键词
小微企业
CRM系统
原型系统
概要设计
small and micro enterprises
CRM system
prototype system
profile design
