摘要
通过研究陕西农民采纳政治类移动互联网信息的影响因素,旨在提高陕西农民采纳政治类移动互联网信息的意愿,加速推进数字乡村的建设。基于陕西省10个地市217个农民的调查数据,构建多元有序Logistic模型,采用Stata14.0软件对其影响因素进行实证分析。结果表明:信任度、易用性、重要性和受教育程度对陕西农民政治类移动互联网信息采纳意愿均具有显著的正向影响;性别、年龄、家中是否有党员、手机上网经历的影响不显著。
This paper aims to improve the willingness of Shaanxi farmers to adopt political mobile Internet information and accelerate the construction of digital countryside by studying the influencing factors of Shaanxi farmers'adoption of political mobile Internet information.Based on the survey data of 217 farmers in 10 cities of Shaanxi Province,a multivariate ordered logistic model was constructed,and the influencing factors were empirically analyzed with Stata14.0 software.The results show that trust,ease of use,importance and education have significant positive effects on the willingness of farmers to adopt political mobile Internet information in Shaanxi Province;gender,age,whether there are party members at home,and mobile Internet experience have no significant effects.
作者
王小宁
陆阳
WANG Xiaoning;LU yang(School of Economics and Management,Xi'an Shiyou University,Xi'an,Shaanxi,710065,China)
出处
《西安石油大学学报（社会科学版）》
2020年第4期24-29,53,共7页
Journal of Xi’an Shiyou University:Social Science Edition
基金
国家社会科学基金项目(18XXW007)。
关键词
陕西农民
移动互联网
政治类信息
采纳意愿
Shaanxi farmers
mobile internet
political information
adoption willingness
