摘要
新媒体环境下,信息的传播出现了新的特征和模式,为了了解我国大学生体育信息传播的特征,研究从新媒体平台、体育信息类型、新媒体的态度出发,采用问卷调查法和统计分析法,得出我国大学生使用新媒体平台关注体育信息不足,对体育信息的关注种类不平衡,以及大学生对新媒体体育信息的信效度、观点、舆论持较谨慎态度。并在此基础上提出体育信息的有传播应加强体育信息的有效性,提升对体育信息的关注度,整合传播平台,满足对体育信息的个性化需求,提高大学生体育信息素养,净化新媒体网络生态环境。
Under the new media environment,new characteristics and models of information dissemination have appeared.In order to understand the characteristics of sports information dissemination among college students in China,the research starts from the new media platform,the type of sports information,and the attitude of the new media by using questionnaires and statistical analysis.It is concluded that undergraduates in China pay little attention to sports information via the new media platform;the types of attention to sports information are not balanced,and college students are more cautious about the validity,perspective,and public opinion of new media sports information.On this basis,it is proposed that the dissemination of sports information should strengthen the effectiveness of sports information,increase the attention to sports information,integrate the dissemination platform,meet the personalized demand for sports information,improve the sports information literacy of college students,and purify the new media network ecosystem.
作者
张敏
李雪
Zhang Min;Li Xue(Furong College,Hunan University of Science and Arts,Changde 415000,Hunan,China)
出处
《体育科技文献通报》
2020年第9期65-66,78,共3页
Bulletin of Sport Science & Technology
基金
湖南文理学院芙蓉学院校级教改项目(项目编号:FRjg1809)。
关键词
新媒体
体育信息
信息传播
大学生
new media
sports information
information dissemination
college students
