摘要
本文通过分析成都餐饮老字号品牌的发展现状,提出设计赋能成都餐饮老字号品牌建设和品牌价值提升的方式路径,创新传统文化元素与品牌视觉形象设计结合的现有模式,探索成都餐饮老字号品牌视觉形象的多元化设计方向,更好地丰富设计内涵,形成差异化设计,传承优秀传统文化,恢复品牌市场活力、增强品牌抗风险能力,助推中国自主品牌良好构建,逐步实现整体产业发展。
By analyzing the development status of Chengdu's time-honored catering brands,this paper proposes ways by design to empower such brands and enhance their values,innovate the existing model of combining traditional cultural elements with the visual image design of brands,and explore the orientation of diversified visual image design of such brands,better enrich the design connotation,form a differentiated design,and inherit excellent traditional culture,so as to resolve the existing crisis of such brands,restore the brands'market vitality,enhance such brands'anti-risk capabilities,and promote the soundness of Chinese independent brands,gradually realize the overall prosperity of the industry,and provide countermeasures with less attention for the visual image design of such brands.
作者
黄海涛
唐昌乔
Huang Haitao;Tang Changqiao
出处
《中华文化论坛》
北大核心
2020年第5期135-138,159,共5页
Journal of Chinese Culture
关键词
中国传统文化
成都老字号
餐饮品牌
视觉形象设计
Chinese Traditional Culture
Chengdu Time-honored Brand
Catering Brand
Visual Image Design
