摘要
合作社作为“互联网+农业”融合的重要组织,在小农户对接现代农业的过程中发挥了重要作用。互联网依托信息平台和通信技术,改变了传统的农业产销格局,一定程度上影响了农民参与农民专业合作社行为。农户的参与行为可分为参与和未参与,因此,采用二元Logistic模型。为了寻找互联网机制影响下农民专业合作社的合理发展路径,基于江苏省223位农户调研数据,从互联网机制影响下农民基本特征、家庭生产经营特征和农户对合作社产销机制认知3个角度,对农民参与农民专业合作社行为的影响因素进行分析。结果表明:农户的文化程度和生产用地规模对农户参与行为影响显著。此外“互联网+合作社”融合机制对农户参与行为具有重要影响,其中农民专业合作社的电商平台机制、信息化平台完善度和农产品标准化生产影响尤为显著。农民专业合作社应当加强对农户的培训教育,提升网络平台物流、资金流、信息流的数据化建设,充分利用电商平台,加强质量标准化建设,提升融合机制水准。
Farmers′professional cooperatives play an important role in the process of connecting farmers with modern agriculture.Relying on information platform and communication technology,the Internet has changed the traditional pattern of agricultural production and marketing,and affected farmers′participation in farmers′professional cooperative.Farmers′behavior can be divided into participation and non participation.In order to find the reasonable development path of farmers′Professional Cooperative under the influence of Internet mechanism,based on the survey data of 223 farmers in Jiangsu Province,this paper analyzed the influencing factors of farmers′participation in the behavior of farmers′Professional Cooperative from three aspects:the basic characteristics of farmers,the characteristics of family production and operation,and farmers′cognition of cooperatives.The results showed that the educational level and the scale of production land had a significant impact on farmers′behavior.In addition,the integration mechanism of Internet+Cooperatives had an important impact on farmers′behavior,especially the e-commerce platform mechanism,information platform perfection and standardized production.Farmers′professional cooperatives should strengthen the training of farmers,improve the data construction of network platform logistics,capital flow and information flow,make full use of e-commerce platform,strengthen the construction of quality standardization,and improve the level of integration mechanism.
作者
姜宛坤
王莹
苏春阳
余德贵
JIANG Wan-kun;WANG Ying;SU Chun-yang;YU de-gui(College of Humanities and Social Development,Nanjing Agricultural University,Nanjing 210000,China;Rural Information Engineering Center of Nanjing Agricultural University,Nanjing 210000,China)
出处
《黑龙江农业科学》
2020年第9期100-104,共5页
Heilongjiang Agricultural Sciences
基金
国家级大学生创新创业训练计划支持项目(201910307067Z)。
关键词
互联网
农民专业合作社
参与行为
Internet
farmers′professional cooperative
participation behavior
