摘要
将食用菌产品由内及外分层化为食用菌核心产品、食用菌有形产品、食用菌附加产品,在将该产品系统与乡村旅游相容时,又需要与旅游产品的分类建立关联效应,即将食用菌产品的各个分层分别与旅游核心产品、旅游附属产品相匹配,在此基础上迫使商品供给侧改革和产业升级,以满足拥有新消费理念的主体需求。在此基础上的食用菌产品发展策略为,基于现有旅游内容实施食用菌产品的精细化管理、突出大健康旅游特色、优化食用菌产品项目的构成、根据新零售打造乡村旅游食用菌产品消费新模式、重视食用菌产品体验项目开发并强化客户关系管理。
The article divides edible fungi products from inside and outside into edible fungi core products,edible fungi tangible products,and edible fungi supplementary products.When the product system is compatible with rural tourism,it needs to be classified with tourism products.To establish a correlation effect,that is,to match the various layers of edible fungi products with the core tourism products and tourism accessory products,then forcing the supply-side reform and industrial upgrading to meet the needs of the main body with new consumption concepts.On this basis,the development strategy of edible fungi products is to implement fine management of edible fungus products based on existing tourism content,highlight the characteristics of large-scale health tourism,optimize the composition of edible fungus product projects,and create new consumption of rural tourism edible fungi products according to new retail mode,attach importance to the development of edible fungi product experience projects and strengthen customer relationship management.
作者
吴亚亚
WU Ya-ya(School of Management,Zhengzhou University of Industrial Technology,Xinzheng 451150,China)
出处
《中国食用菌》
北大核心
2020年第8期86-88,共3页
Edible Fungi of China
基金
2019年河南省教育科学“十三五”规划课题(2019-JKGHYB-0375)。
关键词
新消费理念
乡村旅游
食用菌产品
策略
云南
new consumption concept
rural tourism
edible fungus products
strategy
Yunnan
