摘要
目前,我国经济发展正处于产业转型的关键时期,重心也从发展高速经济转向高质量经济。在这样的背景下,我国经济市场环境必然会发生剧烈的变化,落后产业的淘汰以及新产业的兴起使得企业面对的市场竞争形势瞬息万变。想要在新经济下获得长远的发展,我国企业必须要积极转变市场营销策略,以创新性思维重构营销体系。论文以此为主题进行探讨研究。
At present,China's economic development is in the critical period of industrial transformation,and its focus has also shifted from developing high-speed economy to high-quality economy.Under such a background,China's economic market environment is bound to undergo drastic changes.The elimination of backward industries and the rise of new industries make enterprises face a rapidly changing market competition situation.In order to achieve long-term development in the new economy,China's enterprises must actively change their marketing strategies and reconstruct their marketing system with innovative thinking.This paper takes this as the topic to carry on the discussion and research.
作者
张瑜
ZHANG Yu(Hebei University of Economics and Business,Shijiazhuang 050000,China)
出处
《中小企业管理与科技》
2020年第27期46-47,共2页
Management & Technology of SME
关键词
新经济
市场营销
创新理念
new economy
marketing
innovative thinking
