摘要
为了解我国婴幼儿辅食肉泥消费情况,通过发起线上问卷调查和访谈的方式,从消费者对婴幼儿肉泥的认知度、消费习惯及对婴幼儿辅食市场评价等方面展开调研。调查结果显示∶24.3%的受访者倾向于购买成品肉泥,32.8%的受访者倾向于家庭自制肉泥。消费者普遍对婴幼儿肉泥认知模糊,部分消费者对市售婴幼儿肉泥的安全性和卫生性方面存在误区。消费者购买婴幼儿肉泥的渠道主要是大型超市和线上网购,58.29%的人更愿意购买进口肉泥。质量安全、营养和孩子接受度是消费者购买婴幼儿肉泥时非常关注的因素。通过单样本T检验分析出消费者对于婴幼儿辅食市场总体评价良好。结合调研结果,本研究在产品质量监管,加大宣传科普,建立品牌效应等方面提出建议,为国内婴幼儿辅食行业更好的发展提供理论依据。
In order to understand the consumption situation of infant complementary meat puree in China,questionnaires survey and online interviews were conducted,andresearch was carried out from the aspects of consumers’awareness of infant meat puree,consumption habits and market evaluation of infant complementary.The survey results showed that respondents who inclined to buy finished meat puree was 24%,and respondents who inclined to homemade meat puree was 32.8%.Consumers had a vague cognition of meat puree generally,some consumers had misunderstandings on the safety and hygiene of sold infant meat puree.Channels for purchased infant meat puree of consumers mainly were large super market and online shopping.People who preferred imported meat puree was 58.29%.Main factors including quality safety,nutrition and acceptance of babies were paid great attention by consumers when they boughtinfants meat puree.Consumers’overall evaluation of infant complementary market was good,which was analyzed by single sample T-test.Combined with the research results,suggestions including supervision of product quality,increase of science propaganda and establishment of brand effect.It provided theoretical basis for the better development of domestic infant complementary industry.
作者
罗明洋
吴菊清
赵迪
粘颖群
李春保
LUO Mingyang;WU Juqing;ZHAO Di;ZHAN Yingqun;LI Chunbao
出处
《肉类工业》
2020年第9期5-12,共8页
Meat Industry
基金
万人计划领军人才。
关键词
婴幼儿肉泥
消费情况
认知度
消费习惯
评价
infant meat puree
consumption situation
awareness
consumption habit
evaluation
