摘要
票价作为影响交通运输市场效益的关键性指标,直接关系到企业的经济收益。为给出城际轨道交通合理票价水平,论文提供了基于BLPP算法的票价定价模型,在考虑政府限价、企业成本的约束条件下,构造上层客运量与票价的函数,同时得到票价调整与旅客客流的变化关系。将算法应用于杭州至绍兴城际轨道交通中,结合旅客出行及OD调查数据,将城际轨道交通票价设为变量,在保证企业效益最大化的前提下,运算得到最优票价解,结果表明,此种定价策略能够明显提升运营管理企业的票款收入,为城际轨道交通的定价提供了科学依据。
As a key index affecting the market efficiency of transportation,ticket pricing is directly related to the economic benefits of society and enterprises.In order to determine the reasonable ticket price level of intercity rail transit,this paper provides a fare pricing model based on BLPP algorithm.Considering the constraints of government price limit and enterprise cost,the function of upper passenger flow and fare is constructed,and the relationship between fare adjustment and passenger flow is obtained.The model is applied to the intercity rail transit from Hangzhou to Shaoxing.Combined with the passenger flow survey data,the intercity rail transit ticket price is set as a variable,and the optimal ticket price solution is obtained on the premise of maximizing the enterprise benefit.The calculation results show that this pricing strategy can significantly improve the ticket revenue of the operation and management enterprises,and provide a scientific basis for the pricing of intercity rail transit.
作者
魏薇
Wei Wei(School of Civil Engineering,Shaanxi Polytechnic Institute,Xianyang 712000,China)
出处
《华东交通大学学报》
2020年第5期89-94,共6页
Journal of East China Jiaotong University
关键词
票价
BLPP算法
城际轨道交通
客流
ticket price
BLPP algorithm
intercity rail transit
passenger flow
