摘要
随着农业供给侧结构性改革的推进,农产品地理标志对农村经济发展的促进作用日益凸显。本文采用OLS回归方法对福建省农产品地理标志品牌的溢出效应进行实证分析,结果表明:福建省农产品地理标志发展不均衡,地理标志农产品类型地区差异大;县域地区的农产品获得地理标志与否以及农产品地理标志个数对该地区农业经济发展都具有显著正向影响,且当农产品地理标志个数为1.33时达到最大,而对该地区农民收入的促进作用尚未体现。因此,福建省应加强农产品地理标志培育和保护,各县域地区要因地制宜,重点打造1-2个农产品地理标志,加强宣传推介和市场营销力度,将农产品地理标志品牌做强做大,发挥农产品地理标志的品牌效应,延长产业价值链,促进农民增收和农业经济发展。
With the advance of agricultural supply-side structural reform,the role of geographical indications of agricultural products in promoting rural economic development has become increasingly prominent.This paper uses OLS regression method to analyze the spillover effect of geographical indications brands of agricultural products in Fujian Province.The results show that:The development of geographical indications of agricultural products in Fujian Province is not balanced,and the types of geographical indications of agricultural products vary greatly among different regions;Whether the agricultural products in the county area get the geographical indications or not and the number of geographical indications of agricultural products have a significant positive impact on the development of agricultural economy in the region,and the number of geographical indications of agricultural products reaches the maximum when the number of geographical indications of agricultural products is 1.33,but it has not yet reflected in the promotion of farmer's income in the region.Therefore,Fujian Province should strengthen the cultivation and protection of geographical indications of agricultural products.The county areas should,in light of local conditions,focus on creating 1-2 geographical indications for agricultural products,strengthen publicity and marketing,make the geographical indications of agricultural products brand stronger and bigger,give full play to the brand effect of geographical indications of agricultural products,extend the industrial value chain,so as to promote the growth of farmer's income and the development of agricultural economy.
作者
林春桃
李文
苏宝财
LIN Chuntao;LI Wen;SU Baocai(College of Business Administration,Fujian Business University,Fuzhou,Fujian 350012;Institute of Agritourism,Fujian Agriculture and Forestry University,Fuzhou,Fujian 350002;College of Economics,Fujian Agriculture and Forestry University,Fuzhou,Fujian 350002)
出处
《武夷学院学报》
2020年第8期57-62,共6页
Journal of Wuyi University
基金
福建省社会科学基金项目(FJ2019B095)。
关键词
农产品地理标志
品牌溢出效应
福建省
geographical indication of agricultural products
brand spillover effect
Fujian Province
