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乡村振兴战略背景下农村场景金融服务发展分析 被引量:7

Analysis of the Development of Scene Financial Service in Rural Areas Under the Background of Rural Revitalization Strategy
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摘要 基于农村金融发展概况,通过分析开展场景金融服务存在农村居民认知匮乏、金融服务从业人员水平较低与科技条件不健全的困难,最后,提供了加强场景金融认知、重视优良环境建设与针对农村金融消费者结构与生产生活需求构建场景的策略建议。 Based on the development,this paper analyzed the difficulties to carry out the scene financial service,including rural residents’lack in cognition,the low level of financial services professionals,and technology and imperfection of the science and technology condition.It provided strategies and suggestions such as strengthening the cognition of financial scene,attaching great importance to the good environment and building scene strategy in view of the structure of rural financial consumers and the demand of produc⁃tion and living.
作者 李若山 秦希 LI Ruo-shan;QIN Xi(College of Economics and Management,Nanjing Forestry University,Nanjing 210037,China)
出处 《中国林业经济》 2020年第6期131-133,137,共4页 China Forestry Economics
关键词 乡村振兴 农村金融 场景金融 发展分析 策略建议 rural revitalization rural finance scene finance analysis of the development strategies and suggestions
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