摘要
京津冀城市群处于中国城镇体系中的核心区域,是中国参与全球分工体系的三大核心区域之一,对提高中国国际竞争能力和综合实力具有十分重要的战略意义。体育赛事作为体育产业的核心,对于推动京津冀城市群区域协同发展具有不可或缺的作用。通过文献资料法、问卷调查法、数理统计法、对比分析法,旨在对京津冀城市群城镇居民在体育赛事需求方面进行广泛调研,运用Stata13.0软件对数据进行分析,通过对被访谈者社会属性、消费行为、赛事满意度等多方面的调查,充分了解和掌握京津冀城市群城镇居民对体育赛事需求的现状,研究结果为京津冀城市群政府部门、企业和社会组织提供有益的理论决策依据,促进京津冀体育赛事协同创新发展,为京津冀体育赛事协同发展奠定理论基础。研究认为:京津冀城市群城镇居民观看体育赛事参与上差距明显,而且呈现阶梯式降低状态;内部分布上北京的现场观赛方式大幅度领先于天津与河北;现场观看过高水平的体育赛事的行为以及付费观看体育赛事的意愿三地占比均比较低;居民喜爱的体育赛事项目依旧为夏季常规型体育项目,京津冀城市群冰雪运动和我国传统体育项目的群众基础不乐观。
Beijing-Tianjin-Hebei(BTH)urban agglomeration is the core area in China’s urban system and one of the three core areas of China to participate in the global division of labor system,which is of great strategic significance to improve China’s international competitiveness and comprehensive strength.As the core of the sports industry,sports events play an important role in promoting the coordinated development of BTH urban agglomeration.Through the methods of documentation,questionnaire,mathematical statistics and comparative analysis,this study aims to extensively investigate the demand for sports events of urban residents in the urban agglomeration of BTH,and uses stata13.0 software to analyze the data.Through the investigation and research on the interviewees’social attributes,consumption behavior,event satisfaction etc.,we aim to fully understand and grasp the current situation of urban residents’demand for sports events in BTH urban agglomeration,provide useful theoretical decision-making basis for government departments,enterprises and social organizations of BTH urban agglomeration,and promote the collaborative and innovative development of BTH sports events,so as to lay a theoretical foundation for the coordinated development of BTH sports events.The research shows that there is an obvious gap between the urban residents of BTH urban agglomeration in watching sports events,and it shows a step-by-step decline;in the internal distribution,the on-the-spot way of watching sports events in Beijing is significantly ahead of Tianjin and Hebei;the behavior of watching high-level sports events on the spot and the willingness to pay for sports events account for a low proportion;The favorite sports events of residents are still regular summer sports,and the mass base of ice and snow sports in BTH region and of traditional sports in China is not optimistic.
作者
王庆伟
张树敏
李佳琦
侯亚琴
吕昌元
WANG Qing-wei;ZHANG Shu-min;LI Jia-qi;HOU Ya-qin;LV Chang-yuan(School of Sports Management and Communication,Capital University of Physical Education and Sports,Beijing 100191,China;Department of Physical Education,University of International Business and Economics,Beijing 100029,China;Graduate School,Capital University of Physical Education and Sports,Beijing 100191,China)
出处
《北京体育大学学报》
CSSCI
北大核心
2020年第9期10-17,共8页
Journal of Beijing Sport University
基金
北京长城学者培养计划项目(项目编号:CIT&TCD20180334)
北京市教委科技创新服务能力建设项目(项目编号:PXM2017_014206_000016)。
关键词
京津冀
城市群
城镇居民
体育赛事
项目需求
Beijing-Tianjin-Hebei(BTH)
urban agglomeration
urban residents
sports events
demand for sports
