摘要
近年来,江苏对于非物质文化遗产的保护问题越来越重视。在文旅融合背景下,以历史文化为核心的江苏非遗文创产品,为当地带来的文化传播效应与景区经济效益逐渐成为当前的热门研究课题。文章以非物质文化遗产环境下的江苏文创产品开发为背景,将无锡灵山拈花湾特色文创产品设计作为研究对象,从文旅融合、需求导向、研学拓展等多个角度展开讨论,分析非遗文创产品开发中存在的问题,探索出非遗视域下江苏特色文创产品设计原则和设计策略,为江苏特色文创产品提供一些可持续的产业发展路径。
In recent years,Jiangsu has paid more and more attention to the protection of intangible cultural heritage.In the context of cultural tourism integration,Jiangsu non heritage cultural and creative products with historical culture as the core have gradually become a hot research topic in terms of cultural communication effect and scenic area economic benefits.Based on the development of Jiangsu Cultural and creative products in the context of intangible cultural heritage,this paper takes the design of featured cultural and creative products in nianhuawan,Lingshan,Wuxi as the research object,discusses from the perspectives of cultural tourism integration,demand orientation,research and development,analyzes the problems existing in the development of non heritage cultural and creative products,and explores the design principles and design strategies of Jiangsu characteristic cultural and creative products from the perspective of intangible cultural heritage for Jiangsu characteristic cultural and creative products to provide some sustainable industrial development path.
作者
江伟
周敏
JIANG Wei;ZHOU Min(Jiangsu Digital Culture and Intelligent Tourism Development Center,Nanjing,Jiangsu 210003)
出处
《艺术百家》
CSSCI
北大核心
2020年第5期200-204,共5页
Hundred Schools In Arts
关键词
文旅融合
非遗
文创产品
旅游景区
开发策略
Cultural Tourism Integration
Intangible Cultural Heritage
Cultural and Creative Products
Tourist Attraction
Development Strategy
