摘要
用户体验已成为移动阅读市场的博弈热点,其对满意度和信任的影响不容忽视;同时用户对移动阅读APP的持续使用意愿不仅受到满意度和信任的影响,也会受到惯性的影响,本研究旨在为移动阅读领域用户行为研究提供新视角,推动移动阅读市场的良性发展。首先结合用户体验和现状偏差理论构建研究模型,然后通过问卷搜集数据,利用偏最小二乘结构方程模型分析数据,并验证研究模型。研究发现,心流体验、资源体验及价格体验正向影响用户满意度和信任,过渡成本、沉没成本和依恋正向影响用户惯性,满意度、信任和惯性正向影响用户持续使用意愿。图2。表4。参考文献49。
User experience has become a gaming hotspot in the mobile reading market,and its impact on satisfaction and trust cannot be ignored.At the same time,continued usage intention to use mobile reading APP by users is not only affected by satisfaction and trust,but also by inertia.This research aims to provide a new perspective for the study of user behavior in the field of mobile reading and promote the healthy development of mobile reading market.Drawing on the user experience and status quo bias theories,a research model is developed.Then,data are collected by questionnaires and partial least squares structural equation modeling is used to analyze data and verify the research model.It is found that flow experience,resource experience and price experience positively affect user satisfaction and trust.Meanwhile,transition cost,sunk cost and attachment positively affect user inertia;satisfaction,trust and inertia positively affect users’continued usage intention.2 figs.4 tabs.49 refs.
作者
朱娅茹
查先进
严亚兰
Zhu Yaru;Zha Xianjin;Yan Yalan
出处
《国家图书馆学刊》
CSSCI
北大核心
2020年第6期41-53,共13页
Journal of The National Library of China
基金
国家自然科学基金项目“交流可见度和结构洞视角下交互记忆系统及知识行为研究”(项目编号:71774126)
国家自然科学基金项目“社会连接和认知负荷视角下网络用户从众信息行为研究”(项目编号:71874124)
武汉大学“通识3.0”课程建设项目“企业竞争情报”和武汉大学学位与研究生教育教学改革研究项目“信息管理类研究生科学研究素养影响机理及对策研究”的研究成果之一。
关键词
用户体验
现状偏差
移动阅读APP
持续使用意愿
影响因素
User Experience
Status Quo Bias
Mobile Reading APP
Continued Usage Intention
Impacting Factors
