摘要
区别于以往舆论的实践形态与文本要素,影像舆论呈现出互动修辞、全景敞视、舆论净化、视觉记忆等方面的意义转向趋势,实现了影像表征与个体话语、公众意志之间的联系。风险视角下的影像舆论正通过合理化地消解权威影像、异化影像形态、裂变影像社交、扩大圈层鸿沟等方式,将影像逻辑放置于更加广泛的社会语境之中,促进了公众的影像表达与想象,解构了传统的舆论秩序,为公众的舆论表达与交互带来了影像化的思维与实践范式。
Different from the previous practice forms and text elements of public opinion,video public opinion presents a trend of meaning turning in terms of interactive rhetoric,panoramic vision,public opinion purification,and visual memory,realizing the connection between image representation and individual discourse and public will.Image public opinion from the perspective of risk is rationally dissolving authoritative images,alienated image forms,fission image socialization,and expanding social gaps,placing the image logic in a broader social context,and promoting the public’s image expression and communication.Imagination deconstructs the traditional public opinion order,and brings visual thinking and practice paradigm to the public opinion expression and interaction.
作者
汤天甜
温曼露
TANG Tian-tian;WEN Man-lu(School of Journalism and Communication,Southwest University,Chongqing 400715,China)
出处
《南昌大学学报（人文社会科学版）》
CSSCI
2021年第1期84-91,共8页
Journal of Nanchang University(Humanities and Social Sciences)
基金
重庆市社会科学规划项目“重大突发事件中社交影像舆论的风险生成及治理研究”(2020QNCB54)
重庆市语言文字科研项目“智媒时代对外话语体系建构与认同研究”(yyk20329)。
关键词
影像舆论
风险表征
舆论自净
社会认同
image public opinion
risk characterization
self-purification of public opinion
social identity
