摘要
新媒体的产生不仅改变了电子商务的模式,也对农村电子商务提出了更高的要求。陕西省武功县作为西北电子商务第一县,在电商发展方面始终走在最前沿。文中从新媒体的角度总结了武功电子商务发展模式,探讨其成功的做法和存在问题,并从政策支持、产品创新、人才引进、电商创新等方面总结了武功农村电商发展对其他县域电商发展的启示。
The emergence of new media not only changes the mode of E-commerce,but also puts forward higher requirements for rural e-commerce.As the first e-commerce County in Northwest China,Wugong County of Shaanxi province has always been at the forefront of e-commerce development.This paper studies the development mode of Wugong e-commerce from the perspective of new media,summarizes its successful practices and existing problems.Finally,combined with the successful cases of Wugong County,this paper summarizes the Enlightenment of Wugong rural e-commerce development on the development of other counties in Shaanxi Province from the aspects of policy support,product innovation,talent introduction,e-commerce innovation.
作者
张焕
张彦
李海平
ZHANG Huan;ZHANG Yan;LI Hai-ping(Shaanxi Polytechnic Institute,Xianyang,Shaanxi 712000;Hunan Polytechnic of Water Resources and Electric Power,Changsha,Hunan 410131)
出处
《辽宁农业科学》
2021年第2期64-68,共5页
Liaoning Agricultural Sciences
基金
陕西工业职业技术学院扶贫科技专项(FPZ-19-07)
咸阳市科技计划项目(2019K02-39)。
