摘要
随着互联网以及媒体的进一步发展,最近这几年来各大自媒体平台的网红发展得如火如荼。这种“网红+互联网+商业”的变现方式成为电商平台一个主要的流量变现方式。论文采用文献调查法、案例分析法阐述了网红电商营销发展现状和兴起原因,通过对网红营销的一些案例研究及原因分析,总结出了目前网红电商存在的问题,最后提出一些营销方面的对策。
With the further development of the interconnection network and the media, the development of media platforms of internet red on major has been in full swing during the last few year.This "internet sensation+internet+business" has become a major way to realize the flow of the e-commerce platform.This paper adopts the methods of documents and case analysis to expound the development status of online celebrity e-commerce marketing and the reasons for its rise.Through some case studies and online celebrity e-commerce of online celebrity e-commerce marketing, the paper summarizes the existing problem of online celebrity e-commerce marketing.Finally, some marketing countermeasures are put forward.
作者
邱丽文
戴卓
Qiu Liwen;Dai Zhuo(Jiujiang University,Jiujiang,Jiangxi,332005)
出处
《市场周刊》
2021年第4期96-98,共3页
Market Weekly
基金
国家自然科学基金“需求依赖价格的供应链下易腐品库存和车辆路径问题的建模及优化研究”(项目编号:72061017)
江西省社科规划项目“突发事件下应急物资的储备调度模型与仿真研究”(项目编号:19GL31)。
关键词
网红电商
营销
对策分析
online celebrity e-commerce
marketing
countermeasure analysis
