摘要
以我国民族传统体育为研究对象,采用文献资料法、数据分析法、专家访谈法对全媒体时代背景下民族传统体育传播现状进行分析。通过对媒体与体育文化的相关文献研究进行资料整理和分析,进而阐释了媒体与民族传统体育文化不可分割且相互依存的关系。研究认为:民族传统体育文化的传播存在很大的局限性,归根结底是在传播的过程中媒体发展与民族传统体育文化的发展出现了巨大的断层;民族传统体育文化传播方向失衡;受众层次单一。媒体传播已经进入了全媒体时代,民族传统体育文化还被禁锢在“传统”中,很难步入全球化。针对存在的问题,本文给出我国民族体育文化传播的几点建议:明确媒体在新时代背景下的社会责任;利用全媒体传播优势将民族传统体育文化本土化与国际化接轨;重塑体育强国与民族传统体育文化相结合的宣传模式。
Taking the national traditional sports of our country as the research object,the literature data method,data analysis method and expert interview method are used to analyze the status of national traditional sports communication in the context of all-media era.Through the data collation and analysis of the relevant literature research on media and sports culture,it further explains the inseparable and interdependent relationship between media and national traditional sports culture.The study believes that there are great limitations in the spread of traditional national sports culture.In the final analysis,there is a huge gap between the development of media and the development of traditional national sports culture in the process of dissemination;the direction of national traditional sports culture is unbalanced;the audience level is single.Media communication has entered the era of all media,and the traditional national sports culture is still imprisoned in“tradition”,making it difficult to enter globalization.In view of the existing problems,this article gives some suggestions for the spread of national sports culture in China:clarify the social responsibility of the media in the new era;use the advantages of all-media communication to integrate the national traditional sports culture with the localization and internationalization;reshape the sports power propaganda model by combining traditional national sports culture.
作者
刘晓锐
Liu Xiaorui(Sport Science College of Nantong University,Nantong 226000,Jiangsu,China)
出处
《体育科技文献通报》
2021年第5期151-154,共4页
Bulletin of Sport Science & Technology
关键词
全媒体时代
民族传统体育
体育文化
体育传播
the era of all media
national traditional sports
sports culture
sports communication
