摘要
一个城市的品牌是其区别于其他城市的重要因素,它在漫长的历史发展中塑造城市形象,代表了城市的独特性。一个好的城市品牌设计会直观地展现城市独特的竞争力,从而带动各方面的发展。为了进一步探讨城市品牌的构建,文章以"老家河南"为例,通过对近年来河南省的城市宣传片《豫见中国,老家河南》的分析,从艺术和策略的角度深入解读城市品牌如何通过简短的宣传片来完成品牌构建。
The brand of a city is an important factor that distinguishes it from other cities. It has shaped the image of the city in the long historical development and represents the uniqueness of the city. A good city brand design will intuitively show the unique competitiveness of the city, thereby driving development in all aspects. In order to further explore the construction of city brands, the article takes "Hometown Henan" as an example. Through the analysis of the urban promotional film Seeing China, Hometown Henan in Henan Province in recent years, it deeply interprets how city brands pass from the perspective of art and strategy. A short promotional video to complete the brand building.
作者
秦丹丹
赵昊
Qin Dandan;Zhao Hao(Beijing University of Chemical Technology,Beijing 100029,China)
