摘要
现阶段能够系统体现中西文化平衡性和文化建构连续性的商务英语教材尚不多见,母语文化失语、双语文化失衡、体验性不强以及信息化程度不高等是传统商务英语教材中存在的主要问题。通过建设商务英语系列文化辅助教材有助于体现文化教学内容的连续性和系统性,提高学习的过程体验效果。以传统教材为基础,以系列文化读本、视听资源库、互动体验坊等为辅助的立体化、数字化教材能够在一定程度上丰富商务英语教学手段,提升学生跨文化交际能力,促进中西文化平衡,满足当代大学生文化学习和体验的需求,提升商务英语应用型人才培养质量。
At present,the construction of business English textbooks that can systematically reflect the balance between Chinese and western cultures and the continuity of cultural construction is scarcely found,and the main problems existed in the traditional business textbooks remain in the phenomena of Chinese culture aphasia,imbalance between bilingual languages,lack of sense of experience and lagging informatization and so on.It’s helpful to embody the continuity and systematicness of cultural teaching content and improve the experience of learning by means of the construction of serial cultural-assisted textbooks.To some extent,the three-dimensional and digital textbooks based on traditional textbooks,assisted by serial cultural textbooks,audio-visual resource database and interactive experience workshop can enrich business English teaching methods,improve students’intercultural communication ability,promote the balance between Chinese and western cultures,and further meet the needs of contemporary college students’cultural learning and experience in order to improve the quality of business English application-oriented talents.
作者
徐善文
XU Shan-wen(School of Foreign Languages,Bengbu University,Bengbu,233030,Anhui)
出处
《蚌埠学院学报》
2021年第3期98-101,共4页
Journal of Bengbu University
基金
安徽省质量工程重点项目(2019jyxm0469)
蚌埠学院质量工程一般项目(2017JYXMW9)。
关键词
文化辅助
课程思政
商务英语教学
教材体系
cultural assistance
ideological and political education
business English teaching
textbook system
