摘要
现阶段,互联网医疗产业存在市场结构单一、商业模式不清晰、服务链条不完善、核心服务未触及、政策法规不健全等问题。基于此,以SCP范式为分析框架,从市场内部机制与外部因素两个角度探究互联网医疗产业体系的运行逻辑。从市场内部看,互联网医疗产业的市场结构以数据分析为前端、业务支持与供应为中端、生命体征监测为后端,市场主体通过定价、宣传和并购等行为促进业务拓展,在获得良好盈利的同时促进居民健康水平的提升。从市场外部看,突发公共卫生事件促进市场结构向建立公共卫生模块和构建闭环服务链转变,政策法规影响互联网医疗产业布局,技术手段增加产品差异化和多样性。因此,应通过提高多元主体协同服务水平、拓宽服务广度和深度、健全互联网医疗产业相关政策、发挥先进技术优势来推动互联网医疗产业高质量发展。
There are some problems in the internet medical industry at present,such as single market structure,unclear business model,imperfect service chain,not touching the core services,and imperfect policies and regulations.Based on the SCP paradigm,this study explores the operation logic of internet medical industry system from the perspectives of internal mechanism and external factors.The research shows that,from the internal perspective,the market structure of internet medical industry is based on the front-end of data analysis,the middle-end of business support and supply,and the back-end of vital signs monitoring.Market players promote business expansion through pricing,publicity and mergers and acquisitions,and promote the improvement of residents'health level while obtaining good profits.From the external perspective,public health emergencies promote the transformation of market structure to the establishment of public health module and closed-loop service chain,policies and regulations affect the industrial layout,and technical means increase product differentiation and diversity.Therefore,we should promote the high-quality development of internet medical industry by improving the collaborative service level of multiple subjects,broadening the breadth and depth of service,improving the Internet medical policy mechanism,and giving full play to the advantages of advanced technology.
作者
吴迪
计晓伟
WU Di;JI Xiao-wei
出处
《改革》
CSSCI
北大核心
2021年第6期125-135,共11页
Reform
关键词
互联网医疗产业
健康中国建设
公共卫生治理
internet medical industry
construction of Healthy China
public health governance
