摘要
智能媒体时代,科学技术不断发展,逐步向政治、经济、文化领域渗透,大数据、云计算以及AI智能技术与传媒业相互作用,影响国际传播中国家形象建构过程,国际新闻事件在互联网技术的加持下传达出与传统表达不同侧重点和偏向的政治意识形态,呈现出互联网视域特征下国家形象建构的新规则、新特点、新路径,技术与建构、传播与直播的结合,是对当下国际局势发展全面了解和细致解读以及对互联网新时代下国家形象建构过程不断完善的步骤,智能技术是一把双刃剑,为传媒业和国际形象传播带来便利的同时也暗藏弊端,技术赋权一般大众,传播权利泛化,新闻解读片面,国家形象建构难度增加,深度伪造、竞争性新闻大肆传播,客观事实传递困难。面对技术引发的弊端,国家形象想保持良性发展,就必须正视问题,解决问题,形成由政府、社会、个人都参与的有机联动体,实现国家形象建构过程“自我”和“他者”的精准表达,展现我国的大国形象和担当。
In the era of intelligent media,science and technology continuously develops and gradually infiltrates into the fields of politics,economy and culture.Big data,cloud computing and AI technology interact with the media industry and affect the national image construction process in international communications.National image construction within the internet context displays new rules,new characteristic and new routes.The combination of technology and construction,recorded broadcasting and live broadcasting is an ever improving step to comprehensively understand and interpret in detail current international situation development and to continuously improve the national image construction in the new internet era.As a double-edged sword,intelligent technology not only brings convenience to the media industry and international image communications,but also has potential disadvantages.Technology empowers the general public with generalized communications rights,where news interpretation is liable to be one-sided.National image construction gets increasingly more difficult,due to deep forgery and bombardment competitive news,all of which make objective facts difficult to transmit.When faced up with technology-driven disadvantages,problems must be squared up to and solved.If national image construction wants to maintain a sound development,there must be an organic linkage with the participation of the government,social communities and individuals.This is to achieve an accurate expression of“self”and“other”in national image construction process,and to display China’s image and responsibility as a great power.
作者
张爱军
贾璐
ZHANG Aijun;JIA Lu(School of Journalism and Communication,Northwest University of Political Science and Law,Xi’an,Shaanxi,710199)
出处
《南京理工大学学报（社会科学版）》
2021年第4期57-64,共8页
Journal of Nanjing University of Science and Technology：Social Sciences
基金
国家社会科学基金项目“网络政治意识形态传播规律研究”(18BZZ017)。
关键词
互联网
数媒技术
国家形象建构
意识形态
internet
digital media technology
national image construction
ideology
