摘要
红色文化是中国先进文化的重要组成部分,是马克思主义中国化的时代产物。龙江红色文化资源产生于革命、建设和改革时期,资源种类十分丰富并具有地域特色。发展龙江红色文化旅游,对推动文化繁荣、传承爱国精神和坚定文化自信具有重要意义。分析龙江红色文化旅游资源在保护与开发过程中存在的文旅资源保护、文旅市场开发、文旅宣传推广和文旅产品开发模式等问题,提出坚持保护优先策略,科学整合现存龙江红色文旅资源,广泛宣传抗战事迹,着力推出具有创新性的文旅产品,拓宽龙江红色文化旅游市场品牌效应。在文旅融合背景下,挖掘龙江红色文化资源价值,指导龙江红色文化建设,加快实现黑龙江省文化强省战略目标。
Red culture is an important part of China’s advanced culture,and a product of the age of Marxism in China.Longjiang’s red cultural resources were produced in the period of revolution,construction and reform.The types of resources are very rich and have regional characteristics.The development of Longjiang red cultural tourism is of great significance to promoting cultural prosperity,inheriting patriotism and strengthening cultural self-confidence.Analysis of the cultural tourism resource protection,cultural tourism market development,cultural tourism publicity in the process of protection and development of Longjiang red cultural tourism resources Issues such as promotion and cultural and tourism product development models.Put forward the strategy of insisting on the priority of protection,scientifically integrate the existing Longjiang red cultural tourism resources,extensively publicize the deeds of the war,focus on launching innovative cultural tourism products,and broaden the brand effect of the Longjiang red cultural tourism market.Under the background of cultural and tourism integration,explore the value of Longjiang’s red cultural resources,guide the construction of Longjiang’s red culture,and accelerate the realization of the strategic goal of Heilongjiang Province as a culturally strong province.
作者
杨丽艳
张萌
YANG Li-yan;ZHANG Meng(College of Marxism,Northeast Forestry University,Harbin Heilongjiang 150040,China)
出处
《齐齐哈尔大学学报（哲学社会科学版）》
2021年第6期66-69,共4页
Journal of Qiqihar University(Philosophy & Social Science Edition)
基金
黑龙江省博士后面上资助项目:全媒体视域下优秀龙江精神传承研究(LBH-Z19036)
2020—2021年度黑龙江省社会主义学院系统招标项目:习近平关于文化统战的重要论述研究(HSY202013)
东北林业大学教育教学重点项目:课程思政与专业思政的协同育人机制研究(DGYSZ2019-02)。
关键词
红色文化
红色文旅
保护与开发
red culture
red cultural tourism
protection and development
