摘要
新媒体文化的概念在字面意思中可解读为“新媒体”与“文化”,或是“媒体文化”自身。新媒体文化从何而来?新媒体作为一个发展中的概念,分别立足于“技术”角度与“新”的流动性状态,它是更新的人类媒体相对于旧媒体的一个概念。除新媒体文化本身的界定与相关理论背景探讨,本文对“新媒体文化”进行重新构建,围绕其物质符号层面、价值符号层面、社会制度符号层面进行了分层探讨。依照新媒体形态的四个主要议题“新媒体技术文化”“新媒体身份文化”“新媒体商业模式文化”与“新媒体社会制度文化”,构建出了“新媒体与人”“新媒体与技术”“新媒体与艺术”“新媒体与经济”与“新媒体与社会制度”五个直接相关的维度,并在五个维度基础上,分别就“新媒体文化”的技术演进现状进行其文化框架的重新构建与探讨。
The concept of new media culture can be interpreted literally as“new media”and“culture”,or“new media culture”itself.Where does the new media culture come from?New media as a developing concept is based on the“technical”angle and the state of“new”development respectively.It is a con-cept of updated human media versus old media.In addition to the definition of the new media culture itself and the discussion of related theoretical backgrounds,the article restructures the“new media culture”,focusing on its material symbol lev-el,value symbol level,and social system symbol level.According to the four main topics of the new media form,“new media technology culture”,“new media identity culture”,“new media business model culture”and“new media social system culture”,constructed the“new media and people”,“new media and technology”,“new media and art”,“new media and economy”and“new media and social system”five directly related dimensions.And on the basis of five dimensions,the cultural framework of the“new media culture”is recon-structed and discussed separately on the current technological evolution of the“new media culture”.
作者
张苑馨
熊澄宇
Zhang Yuanxin;Xiong Chengyu
出处
《新媒体与社会》
2021年第1期287-302,共16页
New Media and Society
基金
中国国家留学基金委博士联合培养项目资助。
