摘要
徽文化是中华传统文化的重要组成部分,促进徽文化的当代传播是传承中华优秀传统文化不可或缺的一项内容。文创产品与文化有着天然的联系,利用文创产品的优势,结合徽文化的当代传播条件,通过突出产品的实用性能,赋予其创新性、艺术性和现代性的特质,并凸显其文化内涵,可以使文创产品成为连接徽文化与当代生活的桥梁,疏通徽文化的当代传播之路。
The promotion and inheritance of Huizhou culture in modern society is indispensable since it is a significant component of Chinese traditional cultural heritage.The cultural and creative products are born carriers of cultural communication.To develop the advantages of cultural and creative products should take the current communication conditions of Huizhou culture into account,while valuing highly on its cultural connotation construction,embodied in its features such as innovation,artistry,modernity,as well as functionality,which could also be a new path of bridging the gap between Huizhou culture and contemporary life style,and thus benefits the regional cultural communication.
作者
许琬婷
王玮
XU Wanting;WANG Wei(School of Design,Hefei University,Hefei 230601,China;Times New Media Publishing Co.,Ltd.,Hefei 230071,China)
出处
《合肥工业大学学报（社会科学版）》
2021年第4期140-144,共5页
Journal of Hefei University of Technology(Social Sciences)
基金
合肥学院科研发展基金重点项目(20RW01ZDB)
合肥学院科研发展基金重点项目(20RW02ZDB)。
关键词
徽文化
文创
文化传播
Huizhou culture
cultural and creative product
cultural communication
