摘要
在过去传统的经营模式中,市场营销通常被看作为单纯的销售产品渠道,以及商品的销售手段,并没有对其进行更深层面的定义。市场经济的到来,为企业带来挑战的同时,也带来了前所未有的机遇。企业要想在激烈的市场竞争中占稳脚跟,就需要改变过去传统的营销策略,根据自身实际情况,活跃营销思维,创新营销方式。因此,本文从新经济背景下企业市场营销的发展角度出发,就新经济背景对企业市场营销的影响进行具体分析,对企业市场营销现状加以阐述,并根据市场营销现状提出切实可行的创新方法,以期为我国企业开展市场营销提供有效帮助。
In the traditional business model in the past,marketing was usually regarded as a simple sales channel and a means of selling products,without a deeper defi nition of it.The advent of the market economy has brought challenges to enterprises as well as unprecedented opportunities.If an enterprise wants to gain a foothold in the fierce market competition,it needs to change the traditional marketing strategy in the past,according to its own actual situation,active marketing thinking,and innovative marketing methods.Therefore,from the perspective of the development of enterprise marketing under the new economic background,this paper makes a specifi c analysis on the impact of the new economic background on enterprise marketing,expounds the current situation of enterprise marketing,and puts forward practical and feasible innovative methods according to the current situation of marketing,in order to provide effective help for Chinese enterprises to carry out the marketing.
作者
李丽
LI Li(Shandong People's Publishing House Co.Ltd)
出处
《商展经济》
2021年第16期30-32,共3页
Trade Fair Economy
关键词
新经济背景
企业
市场营销
现状
创新方法
new economic background
enterprise
marketing management
present situation
innovative methods
