摘要
调研新冠肺炎疫情中旅游者消费行为的新变化与新特征,对旅游市场的重新定位与调整具有基础性参照作用。通过问卷收集与数据分析,结果表明旅游消费行为具有明显的新冠肺炎疫情应急反应特征。影响因素包括新冠肺炎疫情影响的旅游产业空间分布,旅游产业结构,旅游信息化程度,旅游者对公共卫生安全的认知程度。旅游企业的市场响应可以从四方面展开,在挑战中梳理市场机会,通过生活化供给增加产业韧性,开发旅游信息服务产品,共融经济性与公益性。
The survey on the new changes and characteristics of tourists’consumption behavior in COVID-19 has a fundamental reference for the re-positioning and adjustment of the tourism market.Through the questionnaires and data analysis,the result shows that the tourism consumption behavior has obvious emergency response characteristics of COVID-19.The influencing factors include the spatial distribution and structure of tourism industry affected by COVID-19,the degree of tourism informationization and tourists’awareness of public health security.The market response of tourism enterprises can be achieved from such four aspects as seeking market opportunities in the challenges,increasing industrial flexibility through life-oriented supply,developing tourism information service products and integrating the economy and public welfare.
作者
张旗
柳思雨
ZHANG Qi;LIU Si-yu(Yangzhou University,Yangzhou 225127,China)
出处
《扬州职业大学学报》
2021年第2期1-4,共4页
Journal of Yangzhou Polytechnic College
基金
扬州市软科学研究课题(202006)。
关键词
新冠肺炎
旅游
消费行为特征
影响因素
COVID-19
tourism
consumption behavior characteristics
influencing factors
