摘要
通过解析当下运河文创产品的传承困境,提出统筹运河文化符号植入和大众喜爱的文创产品设计思路。首先厘清文化基因原点,参照生物工程学中的逆转录过程构建出运河基因谱系图。同时对经典案例进行剖析,以此借鉴。运河文创产品设计的关键点在于运用符号因子来突显文化层面的表达,所以我们要找准文化基因与运河文创产品之间的契合点,维系运河文创产品的鲜活性。
By analyzing the current dilemma of the inheritance of Canal cultural and creative products,the idea of coordinating the implantation of Canal cultural symbols and the design of popular cultural and creative products is proposed.First,clarify the origin of cultural genes,and construct a genealogical map of the canal by referring to the reverse transcription process in bioengineering.At the same time,it analyzes classic cases to learn from.The key point in the design of Canal Cultural and Creative products is to use symbolic factors to highlight the expression of the cultural level.Therefore,we need to find the connection point between cultural genes and Canal Cultural and Creative products to maintain the freshness of Canal Cultural and Creative products.
作者
刘宇
郑淑亭
LIU YU;ZHENG SHUTING
出处
《设计》
2021年第16期36-38,共3页
Design
基金
国家社科基金艺术学一般项目“大运河文化带(京津冀段)文化遗产群保护与传承路径研究”(18BH155)。
关键词
文化基因
运河文创产品
复刻
提炼
嫁接
Cultural gene
Canal Cultural and Creative Products
Reproduce
refining
Grafting
