摘要
当今世界网络信息技术迅猛发展,互联网正在全面融入经济社会消费和生活各方面,引领了社会消费形式和结构的革新,各类电商平台应运而生。当代大学生作为社会消费群体的重要组成部分,其消费行为也深受不同消费形式的影响。本文基于电商平台的发展,对大学生在电商平台上的消费行为进行研究分析,根据其消费现状、特点及影响因素等,为正确引导大学生的消费行为提出建议和改善措施。
With the rapid development of Internet information technology in today’s world, the Internet is being fully integrated into all aspects of economic and social consumption and life, leading to the innovation of social consumption forms and structures, and various types of e-commerce platforms emerge at the historic moment. Contemporary college students as an important component of the social consumer groups, their consumption behavior is also influenced by the influence of different forms of consumption, based on the development of the electric business platform, in electric business platform for college students to study and analysis of consumer behavior, consumption according to its status, characteristics and the influence factors and so on, to correctly guide and improvement measures are put forward on the consumption behavior of college students.
作者
俞孙婷
YU Sun-ting(College of Economic and Management,Zhejiang Ocean University,316022,Zhoushan,Zhejiang,China)
出处
《特区经济》
2021年第8期143-145,共3页
Special Zone Economy
基金
浙江省大学生科技创新活动计划(新苗人才计划)(编号:2020R411056)的阶段性研究成果,指导教师:李秀辉。
关键词
大学生
电商平台
消费行为
College Students
e-commerce platform
consumer behavior
