摘要
乡村振兴战略是我国“十四五”期间的重大战略。近年来,“互联网+农业”发展迅速,宁夏的特色农产品在互联网销售中已经形成了以枸杞、牛羊肉、硒砂瓜、灵武长枣、马铃薯、青菜、葡萄等特色农产品为主的区域性产业格局。将宁夏的特色农产品实行线上和线下销售相结合,是宁夏特色农产品在新的发展阶段以及特殊历史时期的挑战和机遇。本文通过调查宁夏特色农产品电商销售的状况,分析目前特色农产品互联网销售出现的问题,提出促进宁夏特色农产品电商渠道发展的对策和建议,以期促进宁夏农村电商的发展更加繁荣。
The rural revitalization strategy is a major strategy during the 14th Five-Year Plan period.In recent years,“Internet+agriculture”has developed rapidly.Ningxia's characteristic agricultural products are sold on the Internet,which has formed a regional industrial pattern of characteristic agricultural products such as Chinese wolfberry,beef and mutton,selenium sand melon,Lingwu long jujube,potato,green vegetables and grapes.Combining the online and offl ine sales of Ningxia's specialty agricultural products is a challenge and opportunity for Ningxia's specialty agricultural products in the new development stage and special historical period.This paper investigates the status of e-commerce sales of characteristic agricultural products in Ningxia,analyzes the current problems in the online sales of characteristic agricultural products,and proposes countermeasures and suggestions to promote the development of e-commerce channels for characteristic agricultural products in Ningxia,in order to promote the development of rural e-commerce in Ningxia.
作者
虎生福
HU Shengfu(North Minzu University)
出处
《商展经济》
2021年第18期23-25,共3页
Trade Fair Economy
基金
2019年国家级大学生创新项目(S2020-11407-032G)的阶段性成果。
关键词
特色农产品
电商销售
农产品政策
特色农产品
characteristic agricultural products
e-commerce
agricultural products policies
special agricultural products
