摘要
促进绿色消费行为对推动消费扩容提质有着重要的作用,然而公民的绿色消费践行程度普遍较低。本文通过梳理近年来国内外关于绿色消费行为影响因素的大量研究,主要从消费者心理因素的层面发掘其践行绿色消费较差的原因,并总结提出促进绿色消费行为的针对性策略。
Promoting green consumer behavior plays an important role in promoting consumption expansion and quality improvement.However,citizens'practice of green consumption is generally low.This paper combs through a large number of researches on the infl uencing factors of green consumption behavior at home and abroad in recent years,mainly explores the reasons for their poor practice of green consumption from the level of consumer psychological factors,and summarizes and proposes targeted strategies to promote green consumption behavior.
作者
任毓
REN Yu(Nanchong Vocational College of Culture and Tourism)
出处
《商展经济》
2021年第18期51-53,共3页
Trade Fair Economy
基金
南充市哲学社会科学研究规划项目“南充市城镇居民绿色消费行为现状及影响因素研究”(编号:NC21C130)。
关键词
绿色消费行为
绿色消费
促进策略
消费者
green consumption behavior
green consumption
promotion strategies
