摘要
乡村振兴是乡产兴旺、乡居美丽、乡风文明、乡村和谐、乡民富足的全面治理,乡村振兴的内在动力和精神引领是文化振兴。作为文化创意实现乡村文化振兴的重要手段,乡村文创是文化创意的战略思维与实施路径在乡村振兴的创新适用。四川宣汉白马花田等地的艺术乡建代表了现阶段激活乡村经济的乡创实践。艺术介入乡村文创的行动框架包括故事驱动、IP授权、创新协同和价值共生等创意营造的综合手段,通过搭建智库平台、培养乡创人才、打造乡创论坛等治理手段的具体路径,积极培育乡村特色文化产业,打造乡村文化经济的新业态,塑造人类乡土文明的新形态。
Rural revitalization is the comprehensive governance of the prosperity of rural property,the beauty of rural dwellings,the civilization of rural customs,the harmony of rural areas and the well-being of rural residents. The internal driving force and spiritual guidance of rural revitalization is cultural revitalization. As an important means of cultural creativity to revitalize rural culture,rural cultural creation is the innovative application of its strategic thinking and implementation path in rural revitalization. The artistic rural construction in Baima Flower Field of Xuanhan in Sichuan Province represents the innovation practice of activating rural economy at the present stage. The action framework of art intervention in rural cultural creation includes comprehensive means of creative creation,such as story-driven,IP authorization,innovation collaboration and value symbiosis. Through the specific path of governance means such as building a think tank platform,cultivating talents,building a forum for rural innovation,we can actively cultivate cultural industries with rural characteristics,create a new business form of rural cultural economy,and shape a new form of rural civilization.
作者
向勇
XIANG Yong(School of Arts,Peking University,Beijing 100871,China)
出处
《北京舞蹈学院学报》
CSSCI
北大核心
2021年第4期83-88,共6页
Journal of Beijing Dance Academy
基金
国家社科基金重大项目“丝绸之路经济带沿线国家文化产业合作共赢模式及路径研究”(项目编号17ZD043)阶段性成果。
关键词
艺术介入
乡村文创
艺术创生
艺术营造
艺术治理
artistic intervention
rural cultural creation
art for place making
artistic construction
art governance
