摘要
哔哩哔哩网作为国内目前弹幕视频网站的领头羊,是年轻群体聚集的热门网络社区,也是进行社会化阅读推广的创新阵地。本文采用网络调查法,选取开设哔哩哔哩账号的20位阅读类博主为调查对象,运用5W传播理论分析其阅读推广中的构建要素。其中包括推广主体、推广内容、推广渠道、推广对象和推广效果等。最后提出图书馆界进行参考借鉴社会化阅读推广的几点策略。
Bilibili is currently the leader of bullet screen video websites in China.It is a popular online community where young people gather and an innovative position for social reading promotion.This paper adopts the network survey method,selects 20 reading vloggers who open Bilibili accounts as the survey objects,and uses 5W communication theory to analyze the construction elements of their reading promotion.It includes the promotion subject,promotion content,promotion channel,promotion object and promotion effect.Finally,the author puts forward some strategies for the promotion of social reading.
作者
吕浩航
LYU Hao-hang(Shanwei campus of South China Normal University,Shanwei 516600,China)
出处
《图书馆研究》
2021年第5期14-20,共7页
Library Research
