摘要
面对效能低下的图书信息获取方式和以互联网技术为支撑的信息的疑虑性,高校师生需要高效、正确的图书信息的支持。以高校师生读者群的图书信息需求为研究对象,采用读者细分的方法,建立目标读者群,并根据目标读者群确定图书信息推送定位,形成读者对图书信息的路径依赖,同时通过不同的图书信息推送方式实施精准推送。结果表明:以满足师生需要为目的的图书信息精准推送,是图书馆提高图书信息使用效率和提升师生对其依赖程度的有效方法。
Teachers and students in colleges and universities need the support of efficient and correct book information in the face of the low-efficiency way of obtaining book information and the doubt of information supported by internet technology.This paper takes the book information demand of university students and teachers readers group as the research object,and establishes the target readers group through the method of reader subdivision.Different target readers are used to establish different push positioning of book information,which forms readers'path dependence on book information,and precise push is implemented by different push methods of book information.The results show that the accurate push of library information is an effective way to improve the efficiency of library information use and the dependence of teachers and students on library.
作者
葛桂锋
GE Gui-feng(Library, Jiangsu Vocational Institute of Commerce, Nanjing 211168, Jiangsu, China)
出处
《江苏经贸职业技术学院学报》
2021年第6期57-59,共3页
Journal of Jiangsu Institute of Commerce
关键词
读者细分
精准推送
图书信息
高校图书馆
reader segmentation
precision push
book information
university library
