摘要
在城乡融合背景下,城市各类群体的参与作为破解农业绿色发展的重要途径越来越受重视。本文通过成都市蒲江箭塔村的典型案例解剖,重点探讨城市群体参与驱动小农户生产绿色转型的条件及内在逻辑。研究结果表明,(1)城市群体的绿色发展愿景、社会网络支持以及对农民自组织的赋能是其参与小农户生产绿色转型的初始条件,只有这三个因素相互联系和相互支撑,城市群体参与才会有效;(2)在遵循农户认知—意愿—行动的行为框架下,城市群体首先强化先进小农户的绿色认知,再叠加城市社会资本并打通绿色农产品"出口",最后通过乡村组织促进更多小农户实现成功转型。本文开启了外部力量参与小农户生产绿色转型研究的新视角,拓展了小农户行为及农业绿色发展的微观机制研究。
In the context of urban-rural integration, the participation of various urban groups as an important way to crack the green development of agriculture has received more and more attention.The article analyzes a typical case in Jianta Village, Pujiang, Chengdu, and focuses on the conditions and internal logic for urban groups to participate in driving the green transformation of farmers’ production.The research results show that:(1) Urban groups’ green development vision, social network support, and empowerment of farmers’ self-organization are the initial conditions for urban groups to participate in the green transformation of farmers.Only when these three factors are interconnected and supported by each other, the city participate Effective;(2) Under the behavioral framework of farmers’ cognition-willing-action, urban groups first strengthen the green cognition of advanced farmers, superimpose urban social capital and open up the "export" of green agricultural products, and finally promote farmers to achieve successful transformation through rural organization.This research opens a new perspective for external forces to participate in the farmer’s green transformation, and expands the research on farmer’s behavior and the micro-mechanism of agricultural green transformation.
作者
莫经梅
张社梅
MO Jingmei;ZHANG Shemei
出处
《农业经济问题》
CSSCI
北大核心
2021年第11期77-88,共12页
Issues in Agricultural Economy
基金
国家自然科学基金面上项目“农民合作社职业经理人形成机制、决策行为与政策优化研究”(编号:71673195)
四川省科协科技智库调研课题“四川省农业科技助力乡村产业发展模式研究”(编号:sckxkjzk2021-3)。
关键词
城市参与
小农户生产绿色转型
农业绿色发展
计划行为理论
Urban participation
Farmers’production behavior
Green agriculture
Theory of planned behavior
