摘要
在媒体深度融合的趋势下,高校融媒体平台建设和模式探索不仅是推进教育媒体融合发展的重要举措,更为开展新时代高校文化传播及舆论宣传夯实了基础。本文引入荷兰学者何塞·范·迪克的"平台社会"概念,将活跃于高校融媒体平台中的用户进行角色分类,试探究用户活跃行为背后的心理活动,从而论证宣传、服务、管理三重功能驱动下的高校融媒体平台定位,提出新模式下高校融媒体平台的发展工作目标,并试以用户需求为切入点,探索如何打造既符合受众媒介期待,又能够发挥高校引领作用的高质量融媒体平台,以期为高校融媒体平台的建设与发展提供借鉴。
Under the trend of indepth media integration,the system construction and model exploration of university integrated media centers is not only an important measure to promote the integrated development of educational media,but also lays a solid foundation for the development of cultural dissemination and public opinion propaganda in universities in the new era.This article draws on the concept of"platform society"by the Dutch scholar Jose van Dijck,classifies the users who are active in the university's integrated media platform,and explores the psychological activities behind the active behavior of users,and then uses this as a basis to demonstrate propaganda,service,and management positioning of the university's integrated media center driven by triple functions.This article proposes the development goal of the university's integrated media center under the new model,and tries to use user needs as the starting point,and explores how to create a highquality that not only meets the audience's media expectations,but also can play the leading role of universities.The media center is expected to provide reference for the construction and development of the media center in universities.
作者
袁冶
郭馨雅
Yuan Ye;Guo Xinya
出处
《中国新闻传播研究》
2021年第1期234-247,共14页
China Journalism and Communication Journal
关键词
融媒体平台
高校治理
媒体融合
用户思维
media center
university governance
media integration
user thinking
